Qingdao Beer Festival: A Celebration of Brews and Culture

Posted in Cavemen AbroadOur Blog

When talking about beer or beer festivals, one’s thoughts generally go to the Oktoberfest or any other beer celebration in Europe. However, there is an annual Beer festival that draws beer enthusiasts and revelers from all corners of the globe to the coastal city of Qingdao in Shandong Province, China. This event, often referred to as Asia’s Oktoberfest, offers a unique blend of culture, tradition, and, of course, plenty of cold beer. In this article, we’ll explore the origins of the Qingdao Beer Festival, offer suggestions on what to do and try, and give you a glimpse into the vibrant atmosphere of this remarkable celebration.

The Origins

The roots of the Qingdao Beer Festival can be traced back to the city’s rich history with beer. Qingdao is a picturesque city on the shores of the Yellow Sea. It has a long-standing connection with brewing which dates back to the late 19th century when it was under German rule and was known as “Tsingtau.” During this period, German settlers introduced their brewing traditions to Qingdao, laying the foundation for what would eventually become the Qingdao Brewery, now part of the global brewing giant AB InBev.

The Qingdao Beer Festival as we know it today began in 1991, inspired by Germany’s famous Oktoberfest. It was initially a modest event but has since evolved into one of the world’s largest beer festivals, attracting millions of visitors each year. The festival typically takes place in late July or early August and lasts for approximately two weeks, making it a perfect summer destination for beer enthusiasts and travelers alike.

What to Do at the Qingdao Beer Festival

Beer Tasting

At the heart of the festival is, of course, the beverage of the Gods, beer. Sample a wide variety of brews, including the iconic Tsingtao Beer, served fresh and cold from countless beer tents and stalls. Don’t miss the chance to try local craft beers and international brews. There are several stalls also offering Chinese liquor (which is a must to try) aswell as unique beer cocktails.

Beer Competitions

Witness entertaining beer-drinking competitions, where participants test their chugging skills and endurance. These events are often accompanied by lively music and enthusiastic crowds. So if you think you are the king or queen of chugging down pints, you can show off your skills here.

Indulge in local Food

Pair your beer with an array of delicious Chinese and international cuisines available at the festival. From savory street food to gourmet dishes, there’s something to satisfy every palate.

Cultural Performances

Enjoy a diverse range of cultural performances, including traditional Chinese music, dance, and folk shows. These performances add a unique layer of entertainment and cultural immersion to the festival.

Carnival Rides and Games

For a break from beer and food, explore the amusement park area with thrilling rides, carnival games, and fun activities suitable for visitors of all ages.

Beer Museums and Tours

Dive into the history of brewing in Qingdao by visiting the Tsingtao Brewery Museum and taking brewery tours to see the beer-making process up close.


As the sun sets, the festival takes on a new energy. Experience the vibrant nightlife with live music, dance floors, and DJ sets that keep the party going well into the night.

The Qingdao Beer Festival is a testament to the harmonious blend of tradition and modernity, where beer enthusiasts can celebrate their love for brews while immersing themselves in Chinese culture. Qingdao is a beautiful city with a rich history and plenty of sights to enjoy. Whether you’re a beer connoisseur or simply seeking a unique cultural experience, the festival offers something for everyone. So, mark your calendar, raise your pint, and join the festivities in Qingdao for an unforgettable celebration of beer and culture by the sea. Prost! (Cheers!)

Start typing and press Enter to search

Shopping Cart